Building Hyper-Personalized Digital Experiences

For teams who love their fans and fans who love their teams.

MEET THE TEAM

Sherif

CEO / Founder

Sherif is a seasoned operations executive with a proven track record in developing international organizations through all phases of growth from start-up through successful exit. He offers a diverse leadership background and extensive career that spans 30+ years, covering senior-level positions in a wide variety of geographic markets with a focus on technology, gaming, financial services, aviation and robotics. Before co-founding iVirtual, Sherif was CEO of Master Games International (MGI), a content and news publisher for the online gaming industry for such titles as Call of Duty, World of Warcraft, Dota, etc., where he played an instrumental role in navigating MGI’s sale to Activision/Blizzard in 2015. Sherif has an economics and marketing research degree including an environmental concentration from Concordia University in Montreal, Canada, and has completed post graduate work in marketing and e-commerce at IMD in Lausanne, Switzerland. He is fluent in English, French & German.

Meghan

Founder / Product & Strategy

Meghan is the co-founder of iVirtual and former co-CEO. A seasoned marketing, analytics and product management executive, she currently leads the retail marketing organization for Loblaw Companies Limited as the SVP of Marketing, touching Canada’s most beloved brands, loyalty program and trusted retail outlets. Prior to this role she was the CMO of Hudson’s Bay Companies. Meghan brings over 25 years of experience in marketing analytics, brand management, product innovation, digital marketing from her experience working with PWC, TD Bank, Mars Canada and Procter and Gamble.

Raj

CFO

Raj is a veteran finance professional with almost 25 years of progressive experience in corporate accounting, strategic planning and financial growth with an emphasis on technology and high growth companies in Asia and North America. Over the last 10 years, Raj has served in executive positions for several companies in the MedTech and FinTech sector, playing crucial management and strategic finance operational roles leveraging his unique insight and relationship management skills. Raj is committed and passionate about maximizing long-term shareholder value, entrepreneurism, innovation, growth initiatives, and maintaining a high level of integrity and transparency.

Kevin

Head of Heymoji

Kevin is a seasoned software engineer and an expert on embedded systems, graphics displays, game and web development, and big data. He contributes almost 20 years of professional experience crafting custom prototype solutions involving many varied industries, including custom hardware (electronics/PCB/embedded) development, iOS native mobile app development, big data prototyping, 3D avatar reconstruction, data modeling, employee loyalty programs, debt collection and transportation planning. Kevin is a significant asset to the iVirtual team in particular through his specialized experience building similar technology involving 3D avatar creation from the ground up. His server-side engineering experience has been instrumental in Heymoji’s initial development.

Kristen

Corporate Communications

Kristen is a seasoned communications professional with over 20 years’ experience in investor and corporate communications across an array of industries and geographic markets. She contributes a strong understanding of regulatory and disclosure requirements for publicly listed companies as well as established expertise in developing and executing comprehensive programs that ensure clear, consistent and integrated communications across a full breadth of channels. Prior to joining the iVirtual team, for over ten years Kristen operated her own consulting business where she provided strategic communications services to numerous organizations with a focus on technology, cleantech and financial services. This enabled her to follow her enthusiasm for working with disruptive tech and start-up companies while simultaneously continuing to build her track record with listed issuers. Kristen is committed to maintaining a high degree of integrity in communications and the development of long-term shareholder value.

Bill

Software Engineer - R&D

Bill is a Computer Engineer with experience maintaining IT systems. Having been exposed to many different technologies, he’s quick to pick up new skills and learn about a wide variety of subjects. At iVirtual he’s often working on projects based on whatever is needed, from brainstorming ideas for new features to research and development of solutions. His work serves to fill in the gaps as we develop and update our range of products.

Fernando

Chief Scientist Advisor

Fernando is a PhD in Computer Science from the University of Toronto with over 17 years of experience in Computer Vision, Machine Learning, Computer Graphics, 3D Human Modelling and Motion Analysis, on both the academic and industry sides. He also brings 5 years of experience in leadership, fundraising and strategic planning. Fernando has led the R&D efforts of two different start-ups, turning difficult ideas into cutting-edge consumer-facing products, fostering inclusive environments that foresee, enable and promote exponential growth.

Igor

Corporate Secretary

Igor contributes 10 years of experience in the area of Corporate Governance, Compliance and corporate administrative and secretarial services to public companies. He has a bachelor’s degree in International Business Law and is currently pursuing a Postgraduate in Business Management at the University of Toronto.

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