Traditional Consent Management Solutions Are Failing Smart Brands.

By Chris Godsall

August 5, 2022


All smart brands are obsessed with making a good first impression on their websites. First impressions set the tone and ethos of the entire brand.

While brands want to be trusted, the first thing most people see on a website is a legal agreement for consent to use cookies. Intrusive consent banners asking website visitors to “Accept” “Reject”and “Manage” cookies are making it harder to create trust and a positive user experience.

Legal Compliance vs. Good Branding: Traditional consent software forces brands to choose one over the other.

Choosing the right consent management software is fast becoming one of the most important choices a brand team can make when designing a website.

Let’s face it: website developers hate cookie banners, but they need to comply with GDPR,CCPA and other privacy laws. Cookie banners interfere with the designed purpose of a website; they often make it look like a company is hiding something; and worst of all, everyone knows that most people don’t have the time to truly understand the “data contract” they’re signing.

Poorly designed cookie banners can result in brand distrust from your customers.

Traditional consent management software is so poorly designed that brands are forced to ask unsupervised kids to enter into legal agreements. My 16 year-old daughter clicks “accept cookies” many times a day.

Brands that have integrity are being dragged into poorly designed consent management practices. Even trusted brands that have ESG certifications (BCorps for example) feel they have no choice but to use cookie banners that are sterile and confrontational; projecting a kind of atmosphere of suspicion. Thanks to badly designed consent management software, great brands that want to be trusted by their customers are being tainted by their cookie banners.

Smart brands deserve an intelligent consent management solution to help them make a great first impression.

Trust and privacy rights have been violated by countless data breaches and the exploitation of personal information. But what about trustworthy companies and organizations? Consent software running on these websites is not designed to build trust and too often dominates critical first impressions with customers. Worst of all, most consent software doesn’t deliver meaningful consent, exposing brands to reputational harm and fines.

What if brands could get rid of ugly confrontational cookie banners while achieving meaningful consent from their customers?

iVirtual was founded on the idea that people visiting websites should be able to set their own terms and conditions for privacy. That’s why we built YouOwnYou.

Consent software that forces a brand to ask each website visitor to sign a legal contract defining data rights is inefficient and ineffective.

Using YouOwnYou Consent Management means that a website is accepting their customers’ terms for privacy, rather than the other way around. It’s a fast and smart way to agree on cookies, freeing up websites to create a great first impression that achieves meaningful consent without the intrusive cookie banners that no one reads.

Letting people choose their own terms for privacy. What a novel idea.

User-generated terms and conditions that foster trust and meaningful consent to use cookies on your website. Welcome to YouOwnYou.

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